This could be Tim Cook’s last big moment as Apple’s CEO

 

Apple CEO Tim Cook speaks at the company's campus in Cupertino, California, on September 9, 2025.

Nic Coury/AFP/Getty Images/File

For one of his final major public moments as Apple’s CEO, Tim Cook may give Wall Street something it’s long been waiting for: answers about the company’s artificial intelligence strategy.

Apple is expected to reveal an all-new version of Siri on Monday at its Worldwide Developers Conference, potentially bringing the roughly 15-year-old virtual assistant up to speed with OpenAI’s ChatGPT and Google’s Gemini.

The tech giant will also announce software updates that will impact the billions of iPhones, iPads, Macs and Apple Watches around the world. But the new Siri could be the biggest indication yet of how Apple is revamping its products as more people use chatbots and AI agents for everyday tasks. Many will be looking to see whether Apple’s history of turning nascent technologies into popular products will apply to AI.