There’s no sugarcoating it. The complete 2025 data is in, and the message is clear: International visitors stayed away from the US in the first real year-over-year decline since the Covid-19 pandemic. The drop in visitors was larger than during the global recession of 2008.

This time, it wasn’t a pandemic or a collapse of the market — it was human error. Travelers cite presidential rhetoric and policies manifesting in highly public wars — both figurative and literal — as some of the reasons for staying away.

Four million fewer foreign visitors came to the US in 2025 compared to 2024, with total spending decreasing by more than $8 billion.