AI chatbots are fast becoming a way people find news. But the systems are only as reliable as their sources, and are prone to misinformation and manipulation.
Meanwhile, the rise of AI threatens the business model for news publishers, many of whom say AI model makers are using their work without fair compensation.
NewsGuard, a startup that rates the reliability of news sources, says it sees a way to solve several problems at once.
On Tuesday, it is launching a new product, NewsGuard AI, that accesses and aggregates information only from the sources it has rated as reliable. The chatbot’s responses include citations and prominent links to news outlets.
Perhaps most importantly for publishers, the product promises to share in the wealth. NewsGuard AI bills itself as “the only chatbot that compensates every publisher for their content” through a 50-50 revenue share model.
NewsGuard hopes that revenue will come from users who find the chatbot worth paying $6 per month to access.
Introductory access is free, and NewsGuard is lining up a variety of marketing partners, including magazines and independent bookstores, to help spur usage.
NewsGuard co-CEO Steven Brill is pitching the product by saying, “Think of how the existing AI chatbots operate, and in every respect, NewsGuard AI does the opposite.”
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